What Makes a Great Charlotte SEO Firm

wfc — Tue, 22 Nov 2011 15:47:56 +0000

In today’s topsy-turvy economy small to mid-sized business are seeking ways to increase leads that are not only qualified but sustainable. With the help of an established SEO firm they can do just that. There are many different divisions of online marketing. There is SEO (Search Engine Optimization), PPC (Pay Per Click) and Social Media (Branding and PPC) just to name the big three. There are many, many deeper functions to the divisions that make them profitable. Online marketing is like a golf swing. You have to remember to keep your elbow in, head down and follow through with your body. With online marketing you need have a goal, time and follow through to the end result. Like golf, if all the elements come together you will end up with a beautiful shot. The same goes for Internet marketing; if all the elements come together you will end up with increased sales. But unlike golf, Internet Marketing can be a lot for one to handle, enter a SEO firm. Below are a few quick reasons why a SEO firm might be a better option than hours and hours of your own time.

The People

When looking for a SEO firm to partner with, take the time to get to know the people that will be managing your account. There are thousands of marketers out there that are capable of managing your online marketing campaign. Some may have been doing it longer than others but because this industry is now out of the “wild wild west era” information is more widely available. That is why it is more important to a firm that fits you, your business model and personality. You want a SEO firm that obviously has stood up to the test of time but you also want to make sure you can work with them. Trust me you will spend a lot of time speaking with your Charlotte SEO firm so why not make sure they are people you would like to have coffee with.

The Service

Many firms offer the same service. Some provide it better than others but there are a few things that you always want to keep in mind when picking your next SEO firm:

Customer Service – Are they located locally or are they in another country?
SEO, PPC, and Social Media – Can the firm offer services for a constantly changing environment?
Staff – is there more than one person working on your account?
Strategy – Do you get time with your PM for strategy?
Reporting – Do you get a report of the campaigns progression?

The Tools

Last but certainty not least is the methods in which they obtain results. There are hundreds of tools out there to be effective but to save some time here are a few that you want to remember to ask about when meeting with a SEO Firm:

Analytics
Webmaster tools
A creditable Web Ranking (Keyword) software

There are obviously a lot of things to think about when partnering with a SEO firm and we hope that these will at least help you spark conversations with future online marketing firms. If you are looking to better represent your brand online our Charlotte SEO firm would love to talk to you.